Great news from the design team. We are almost ready to unveil our new website with additional service offerings. We knew that giving our designers and developers a pallet of Dr. Pepper and Red Vines would get the creative juices flowing 
.
Stay tuned
-The AdPropel Team
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Posted by bbrown903
Clickable banner ads should be designed for the sole purpose of getting your audience to become attracted to your offering and click to find out more. There are many businesses that will always seem to add their company name, their phone number, their web address, their email address, their physical location address.. and the list goes on and on and on. When I view the ads that bombard me with text and too much information, I don’t just look away…. My eyes “RUN” to the other side of the screen. For those using banner ads to attract potential clients, here are a few guidelines to ensure your banner gets the clicks so your landing page can convert those potentials into spending clients;
The main point is, you want those who view your banner ads to move their cursor towards your ad and not away from it. Don’t put too much information on your banner ad. That’s what a landing page or website is for.
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Posted by jwaynable
Show me a business that boasts about their clicks and I’ll show you a business who has been duped by its ad firm. All too often we encounter businesses small and large who measure their campaigns effectiveness by the amount of clicks they receive or will receive. In the end who cares if you have clients visiting your website, if no one is buying or inquiring about your products or services your click is essentially worthless. The real questions are: what is your conversion rate from those clicks? Do your conversions generate enough return on investment to pay for your advertising and make your venture profitable?
We are always happy to help businesses who have questions on their current ppc campaign give us a call or drop us a line.
Leave a Comment » | Uncategorized | Tagged: adwords buiness help, adwords experts, adwords help, adwords ppc, adwords pros, help with my ppc, ppc ad firm, ppc campaign help, ppc company, ppc conversion rate, ppc experts, ppc information | Permalink
Posted by bbrown903
Not everyone is going to like what you have to say when you advertise. Testing multiple forms of ad copy with your PPC campaign is a great way to assess and determine what your audience responds to. Remember your PPC ad copy is simply there to qualify a prospect, your website closes. Until you achieve that goal keep testing and tweaking messages accordingly. You’ll know you have it right when your driving a nicer car next year.
Leave a Comment » | Uncategorized | Tagged: ad copy, ad copy tips, advertising, pay per click, pay per click tips, small business advertising | Permalink
Posted by bbrown903
Often times as business owners we hear the term “grab the bull by the horns.” Take the problem head on. Even the little problems can add up if you let them go un-checked long enough. Advertising and marketing is usually the first item to be cut. We talk to numerous amounts of business owners who claim that they are “going lean.” Going lean for a business should be cutting those items which are not prudent for your company to operate. As the good business owner you are you know exactly what you need to operate and what are the “nice to haves.”
Cutting your businesses marketing budget simply translates to cutting your businesses exposure. Consumers and businesses alike will forget you even exist if you don’t make an attempt to raise you hand. Raise your hand high in the air and grab that bull by the horn while he is still small enough to control.
Grab The Bull By The Horns Before It Gets Too Big.
2 Comments | Uncategorized | Tagged: internet advertising, internet marketing, marketing advice for small businesses, pay per click advertising, search engine advertising, search engine marketing, small business advertising, small business advice, small business marketing | Permalink
Posted by bbrown903
Although we would like to think that our businesses, products, and services are easy to spell, they are not. More often than not your target audience will search for you with an incorrectly spelled word in hopes that your business will still appear. Will it be there once they hit the search button? Have you structured your ad campaigns to specifically target the spelling bee champs of the world? Even your target audience that knows how to spell what you are offering will still mess up from time to time. Don’t chalk this up as a loss, give your campaign a safety net. Place those incorrectly spelled keywords into your campaign. You will not only save yourself from losing a potential customer, but incorrectly spelled keywords are known to be cheaper than their correctly spelled counter parts.
You will not only direct the traffic you might have missed, but you will also provide your ad campaign a broader reach. Broader reach equals a higher chance of conversion, and we all know what that means. Find those misspelled keywords today with AdPropel, and find those misspelled keywords!
Till next time.
-The AdPropel Team
1 Comment | Uncategorized | Tagged: ad campaigns, google adwords, how to create a paper click ad campaign, how to organize ad campaigns, pay per click, pay per click advice, pay per click tips, small business advertisement, tips on creating a successful pay per click campaign, yahoo search engine marketing | Permalink
Posted by bbrown903
A business that understands the importance of diversifying their online ad campaigns, and making them target a specific customer, is a business that will make online advertising work for them. We cannot tell you how many business owners we talk to that run a Google Adwords Campaign that is a “Kitchen Sink” of the products and services they have to offer. Not only can this create irrelevance to the target audience they are trying to reach, but it can also lower your conversion rate, as well as raise your acquisition cost because your quality score will most certainly drop.
If you are currently running an ad campaign online, we highly recommend you consider segmenting them to target a specific audience. For example if you own a shoe store you cater to a wide variety of customers. Everyone from athletes, kids, and business professionals can benefit from what you have to offer. Targeting these different audiences is as simple as segmenting your campaigns to attract the athletes with running shoes, the children with Hannah Montana branded shoes, and the business professionals with a nice pair of leather shoes. Applying this method gives your company the ability to measure your ad campaigns success, increase your conversion rate, raise your quality score, and possibly convert that targeted lead into an up-sell. Essentially you will be saving yourself time and money. You will be able to track your ads performances and effectiveness much more accurately.
In summary organize your ad campaigns. You can even go as far as segmenting them by brand name. The point is you are trying to qualify that lead before they click on your ad. You want them to be an interested, qualified lead before you spend a dime on them. If you have more questions regarding structuring your businesses ad campaigns for maximum performance, visit us at www.AdPropel.com. We are always happy to help.
The AdPropel Team
4 Comments | Uncategorized | Tagged: ad campaigns, google adwords, how to create a paper click ad campaign, how to organize ad campaigns, pay per click, pay per click advice, pay per click tips, small business advertisement, tips on creating a successful pay per click campaign, yahoo search engine marketing | Permalink
Posted by bbrown903
AdPropel Would like to wish each and everyone a Happy Easter. May you enjoy this time you have with your family. More exciting updates will be coming soon for AdPropel, so stay tuned.
Best,
-The AdPropel Team
Leave a Comment » | Uncategorized | Tagged: adpropel, advertising, advertising online, happy easter, internet advertising, internet marketing, pay per click | Permalink
Posted by bbrown903
In 1970 you would have been exposed to at least 500 advertisements per day. Today we are exposed to around 3,000-5,000 advertisements per day. We are a nation which is marketed to 24/7. From the time you wake up to the time you go to bed. Your mind is assaulted by hundreds of marketing ploys designed to get your attention, or shift your focus from what you are doing. The Madison Avenue men have succeeded in saturating every outlet of our daily lives with ad after ad We believe this has created a gap in advertisement that has left small business in the dust.
You see the types of businesses who normally seek out top PR, and Advertising firms were particularly the industries that had plenty of capital to burn. Essentially those who spent the most won. With our current economic climate, and the revolutionary changes with the internet in the past 10 years Advertisement has seen a shift in the scales. Now the small business owner can now compete with the big guys. Not only can they compete, but they can win. Small business owners are beginning to educate themselves with mediums such as Search Engine Optimization, Pay Per Click, and Social Networking.
Most of these mediums are relatively new, or just starting to show their true potential. You see online “All businesses are created equal,” and although money still can have an effect on product placement, it has no effect on beautiful gems such as “Testimonials.” More than ever the consumer is inundated with facts, statistics, and just general comments regarding businesses. Do you want to find out what others are saying about your business? Google yourself, see what turns up. Chances are your client base has already read the comments. What better way to make a decision, then to consort with the ones who already have?
If you feel your business needs to optimize its web presence as well as increase its reach, visit us at www.adpropel.com . We can work with you to provide the solutions you need to stay competitive out there. Learn to turn your website into a force multiplier.
Till next time,
-The AdPropel Bunch
Leave a Comment » | Uncategorized | Tagged: advertise my business, advertisement, advertising campaign, affordable advertisement, business advertisement, cheap advertisement, e-commerce advertisement, how do i advertise my business, how to advertise, internet advertisement, internet advertisement and marketing, pay per click advertisement, small business advertisement | Permalink
Posted by bbrown903
AdPropel would like to wish each and every business out there a Happy New Year. Advertising on the web this coming year will not only make sense from a marketing perspective, but from a financial one. We guarantee this year you will see many of your competitor’s fallout. Do not let this scare you into becoming a hermit with your business. On the contrary you need to be bold. You need to be efficient, you need to say “I am right here, and ready for business.” You are not saying that in a phone book. You are not saying that in a direct market mailer. You are saying that on the internet.
Your customers are utilizing the net to purchase goods. This is a proven fact. Is it a coincidence that Amazon had its best sales year during this recession? We don’t think so. We think it is because they simply aligned their website, advertisement, and marketed their products and services to consumers in a way that told them “forget the rest, we are the better buy.” You have already spent hundreds and thousands of dollars to put yourself in a book, in a directory that gets minimal to no traffic. You have tried to advertise on Google Adwords, or Yahoo, with little to no effect. Try us, and find success. Recession proof your business. A business without advertisement is a car without gas. Fuel your business with customers. Stay competitive, run lean, run strong. Leave the companies that have Stockholm syndrome in the Yellow Pages. This year you’re pulling ahead.
Happy New Years,
The AdPropel Bunch
1 Comment | Uncategorized | Tagged: advertisement, business advertisement, internet advertisement, internet advertisement and marketing, pay per click advertisement, small business advertisement | Permalink
Posted by bbrown903
